Clean mesh, without the mess.

At CLAIR, we believe one simple thing: the sneakers you wear every day deserve better than a bowl of soapy water.

Our founder Matt bought white Hokas and watched them turn grey in a week. The best-selling cleaner had no sprayer and no clear instructions. Pouring and dunking only pushed the dirt deeper into the mesh.

So he did what product designers do — he redesigned it. A fine-mist spray, a soft brush, a microfiber cloth, and four steps printed right on the bottle.

Then he went ingredient by ingredient. Each one had to do a job you can see: lift the dirt, stop the yellow rings, stay gentle on knit and glue, and smell like a fresh start instead of chemicals. Anything that didn’t help your shoes stayed out.

He named it CLAIR, French for clear and bright. That’s how your sneakers should look after five minutes.

CLAIR isn’t a sneakerhead brand. It’s for the pair by your door — and the people who’d like it to look new a little longer.

We’re new. Help us prove it.

We just launched, so there are no reviews here yet. We’re giving 50 free kits to people with tired sneakers. Clean one pair, send us your before and after, and tell us the truth. We publish every review, even the critical ones.